We are a design studio focused on developing visual identities, environmental, and editorial design projects that tell new stories in print, digital and spatial platforms.

Often working with cultural entities, business improvement districts, small businesses and ambitious individuals, we offer design solutions that provide meaningful visual experiences—always exploring the context within which the design products will exist.




Developing a meaningful concept is an integral part of our practice—hence the name of our studio. 

We partner with our clients and work closely with them to develop concepts from the correlations and correspondences between disciplines that might go unnoticed. 

Sara Jamshidi is an art director and graphic designer with MA in visual communication from the Royal College of Art in London. She is a research-driven designer with a practice that spans between the realms of archives and special collections, language and visual communication, with an editorial design approach.

Raised in Tehran, Sara moved to the United States after receiving her BS in Biology from Iran’s former National University. She studied Communication Design at University of Connecticut and studied abroad at Central Saint Martins in London, while taking additional courses in typography. Before graduation, Sara joined Design Observer Group, where she was senior designer working on editorial and commercial projects as well as contributing to the website as a writer including for her column, The Observers. In 2016 she moved to London and attended RCA, and refined her visual communication practice that explores role of a designer within an interdisciplinary, participatory, and collaborative practice.  

She is currently Assistant Professor and Undergraduate Director of Graphic Design at Corcoran School of the Arts & Design at George Washington University, in Washington DC. In addition to teaching various courses in graphic design, for her role as the program director, Sara oversees the graphic design curriculum and develops projects for students. Such projects include partnering with local entities, advocacy groups, and civic projects while developing their personal practices and learning about design theories and principles.  

I embrace my editorial expertise as a design approach, and put the ambitious ideas and concepts into practice for creating earnest visual communication solutions and content-driven designs.